The PF Discovers series brings you beauty brands that deserve the spotlight. We take you one step closer, whether it’s clean formulations or innovative ingredients we give you the background on the brands we believe you should invest in.
In the first of this new series, we discover Pai Skincare.
“Our mission is to do the right thing for your and your skin”
Pai Skincare was born out of the founder’s, Sarah Brown’s, own skin struggles and her frustration with misleading skincare that promised to be ‘hypoallergenic and organic’ but was actually full of synthetics and irritants. Pai is everything she wanted as a customer; skincare you can trust made with effective organic ingredients.
Set up in 2006, every product is formulated and manufactured here in London. Big on organic ingredients and creating products that are natural, ethical, and sustainable, Pai is all about doing good for your skin and the planet. I first came across them when I was researching my article on organic skincare, as one of the few brands that claim to be organic and actually are!
Pai Skincare checks out: accredited by Soil Association, verified by the Vegan Society, and certified under the Cruelty Free International Leaping Bunny programme. They are also independently patch tested to check they’re good for both sensitive and eczema-prone skin, those ‘angry skin types’ – which is my skin to a T.
With the 21st July looming and the return of a social life, I’m doing all I can do get that hot girl summer skincare sorted.
+ Pai The Pioneer Geranium and Thistle Mattifying Moisturise
The first product made back in 2007, this is listed as one of their bestsellers and is described as the best moisturiser for oily, combination, and blemish-prone skin.
The mattifying formula makes it a great base for makeup, it’s light, non-greasy, and doesn’t leave a slimy film behind. Also has a really nice geranium subtle scent – if you’re wary of fragranced products then this might not be for you.
+ Pai Rosehip Biogenerate: Rosehip Seed & Fruit Universal Facial Oil
‘Universal by name, universal by nature’
Another bestseller, this highly regenerative multi-tasking face oil tackles blemishes, dryness, dullness, pigmentation, redness, and fine-lines. As I’ve only been using it for a few days, I haven’t seen these effects yet, but I do think it’s helped with dullness and dryness, and with brightening my skin.
Pai recommends you apply this after cleansing; I’d suggest using it as part of your night-time skincare routine just before going to sleep as it takes a while to sink in fully and it does leave a slight orange sheen.
+ Pai Middlemist Seven, Camellia & Rose Gentle Cream Cleanser
The same vibe as the Liz Earle Cleanse and Polish, this is a two-step cleanser made for sensitive skin. Featuring a trio of oils which promise to protect the skin’s oil and PH balance, the formula was luxurious, lightweight, and effective at removing the day’s grime from my face.
First you apply the cream cleanser to dry skin and gently massage to break up make-up, then use the Twin-Flyer cloth, muslin side first, to remove it. Again, it has a very soothing scent to it, this time it’s camelia and rose.
*These were only tested over the course of a week, so I will be interested to see the long-term effect on my skin as part of my skincare routine. As someone with sensitive skin, I haven’t experienced any irritation or outbreaks and my skin hasn’t got any drier, so it’s a big tick from me for Pai*
