IT Girl Buys: Rare Beauty Soft Pinch Liquid Blush

“The ‘IT Girl’ is a highly sensationalised phrase that’s used for the girl of the decade that has all the attributes that creates an allure around her own universe. The IT Girl encapsulates true mystery, with sex appeal and a magnetic source of energy. The essence of becoming an IT Girl is deciding to be unapologetically the best version of yourself and living fearlessly. Paradise Files curates an edit that is a dedicated ode to the lifestyle of the IT Girl with real life accounts.”

Trending across TikTok and ranking as the #1 blush on leading beauty sites, this product has most definitely earned its ranking as a 10/10 product.

Rare Beauty Soft Pinch Liquid Blusher

S: Not only are the colours gorgeous (I personally have the shade Happy in my makeup bag!), the bottle is deceivingly small yet the product never seems to run out. Only the tiniest amount of this is needed on your fingers or a brush and it blends out beautifully. I will definitely be purchasing more shades soon, so long as they are in stock! I would 100% recommend getting one of these for your everyday makeup.

K: Being hesitant in initially buying the blush (I can never find the right pinky blush for my medium brown complexion) I was taken by surprise. It blends out effortlessly but I’d only stroke the tiniest amount on each side and blend with your hands. My favourite shade is ‘Entourage’, if you have a more caramel complexion like me this is a perfect shade that doesn’t look like you’ve burnt your cheeks or have had an allergic reaction.

You can purchase the Rare Beauty Soft Pinch Liquid Blush at Sephora & Space NK in the UK.